Mapp, a global leader in the MarTech sector and provider of a Marketing Cloud solution, has announced the acquisition of Dressipi, the industry leader in fashion-specific AI and Machine Learning (ML) technologies.
Dressipi uses AI to automate the product tagging process in fashion retail. Specifically, it combines AI algorithms with the expertise of professional stylists to identify physical attributes (such as style, fit, and color), emotional contexts (such as occasion and comfort), and dynamic trends—creating a detailed and consistent taxonomy of over 10,000 attribute values.
Thanks to this accurate categorization, Dressipi enhances product discovery, delivers personalized outfit recommendations, and enables more precise demand forecasting. This contributes to reducing size fragmentation while increasing online conversions and profit margins.