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  • 21.05.2025

    21.05.2025

    09:00 AM - 09:30 AM | Stazione Leopolda

    Registration

  • 21.05.2025

    21.05.2025

    09:30 AM - 09:40 AM | UniCredit Theatre, Stazione Leopolda

    Welcome speeches

    Raffaello Napoleone, CEO @Pitti Immagine
    Rinaldo Rinaldi, Direttore Scientifico @e-P Summit

  • 21.05.2025

    21.05.2025

    09:40 AM - 10:00 AM | UniCredit Theatre, Stazione Leopolda

    Product at the Core: Accelerated Innovation for an Ever-changing, Creative, Trend-setting Fashion Industry

    Doug Tiffan, Worldwide Head Apparel & Fashion Strategy @Amazon Web Services
    Silvano Joly, Director and Business Advisor @Deloitte

  • 21.05.2025

    21.05.2025

    10:00 AM - 10:45 AM | UniCredit Theatre, Stazione Leopolda

    Round Table
    Beyond the Hype of Genai in Fashion & Luxury: Adoption Trends from Manufacturing to Client Experience

    Claudio Calabrese, Industrial Engineering Director @Prada Group
    Andrea Forni, Global IT & Digital Director @Wolford
    Laura Puricelli, Co- founder @Dress For Good
    moderator Martino Carrrera, Milan Business & Fashion Editor @WWD

  • 21.05.2025

    21.05.2025

    10:45 AM - 11:00 AM | UniCredit Theatre, Stazione Leopolda

    The Elegance of (Artificial) Intelligence: Six Use Cases to Really Believe in It

    Iacopo Cricelli, CEO @Data Life
    Marco Ruffa, General Manager @Data Life

  • 21.05.2025

    21.05.2025

    11:00 AM - 11:15 AM | UniCredit Theatre, Stazione Leopolda

    Data in Action: How to Optimize Security and Global Distribution

    Roberto Patano, Senior Manager System Engineering @Netapp Italia

  • 21.05.2025

    21.05.2025

    11:15 AM - 11:45 AM | Stazione Leopolda

    Coffee break

  • 21.05.2025

    21.05.2025

    11:45 AM - 12:00 PM | UniCredit Theatre, Stazione Leopolda

    Digital Sustainability: Technology at the Service of Responsible Fashion - The Miroglio Case

    Raffaele Guzzon, Procurement & Sustainability Director @Gruppo Miroglio
    Alberto Proverbio, Senior Advisor @Tesisquare & Partner of VPS

  • 21.05.2025

    21.05.2025

    12:00 PM - 12:15 PM | UniCredit Theatre, Stazione Leopolda

    Revolutionizing ESG with AI: Real-Time Supply Chain Transparency to Protect the Made in Italy Label and Start the Digital Product Passport Journey

    Roman Houlbreque, Director of Partnership @Retraced

  • 21.05.2025

    21.05.2025

    12:15 PM - 12:30 PM | UniCredit Theatre, Stazione Leopolda

    Understanding the Real DPP — Insights from Europe, and How Ympact Is Driving the Transition

    Massimo Brandellero, CO-Founder and CEO @Ympact
    Martina Schiuma, Head of Global Strategy and Partnership @Ympact

  • 21.05.2025

    21.05.2025

    12:15 - 12:30 | e-P Summit Ring, Stazione Leopolda

    The Traceability Journey Begins: Lessons Learned by Twinset

    Silvia Zaganelli, Strategic Marketing and Business Development Manager @ Twinset
    Bruno Mattia, Traceability Expert @TrusTrace

  • 21.05.2025

    21.05.2025

    12:35 PM - 12:50 PM | UniCredit Theatre, Stazione Leopolda

    Why Big Brands Choose an Independent Agency. Made in Evolve × Champion – Shopify

    Massimo Visioni, Senior Account Executive @Shopify
    Gionata Galdenzi, Industry lead fashion & luxury @Retex
    Gabriele Barbati, Digital Director @Champion

  • 21.05.2025

    21.05.2025

    12:35 - 12:50 | e-P Summit Ring, Stazione Leopolda

    From Chaos to Intelligence: The New Retail Data Mandate

    Henri Hicks, Account Executive @NuOrder
    Lara Celeste, Account Executive @NuOrder

  • 21.05.2025

    21.05.2025

    01:00 PM - 01:30 PM | UniCredit Theatre, Stazione Leopolda

    Unicredit Innovation Call 2025

    StartUp - Pitch: Bantoa, CDC Studio, Cloov, Haelixa, Lab-Go, Livetrend

  • 21.05.2025

    21.05.2025

    01:30 PM - 02:30 PM | Stazione Leopolda

    Lunch

  • 21.05.2025

    21.05.2025

    02:30 PM - 02:50 PM | UniCredit Theatre, Stazione Leopolda

    Merging Offline and Profit Strategies for Sustainable Growth

    Giovanna Sclafani, Head of Industry Luxury @Meta
    Roberto Tribioli, Head of Industry Fashion, E-commerce & Eyewear @Meta

  • 21.05.2025

    21.05.2025

    02:50 PM - 03:20 PM | UniCredit Theatre, Stazione Leopolda

    The Why Behind the Buy: How to Capture Customer Intent and Transform It into Personalized Recommendations with Dressipi

    Maurizio Alberti, SVP Revenue Global @ Mapp

  • 21.05.2025

    21.05.2025

    03:20 PM - 03:35 PM | UniCredit Theatre, Stazione Leopolda

    Navigating in the AI ​​Era: Perspectives, Recommendations and Use Cases for F&L

    Mauro Palmarini, Consulting Director @Sopra Steria Italia
    Enrico Cantoni, Retail, Fashion & Luxury and Industry Director @Sopra Steria Group

  • 21.05.2025

    21.05.2025

    03:35 PM - 03:50 PM | UniCredit Theatre, Stazione Leopolda

    Empower Your Retail Experience: The Kinetic Atmospheres!

    Guido Mengoni, CEO & Partner @Mirror
    Fabrizio Piccolini, Executive Creative Director @Mirror

  • 21.05.2025

    21.05.2025

    15:35 - 15:50 | e-P Summit Ring, Stazione Leopolda

    AI & GenAI for Retail: from In-store to E-commerce

    Luca De Carli, Head of Product @Retlay

  • 21.05.2025

    21.05.2025

    03:55 PM - 04:10 PM | UniCredit Theatre, Stazione Leopolda

    Data Next x Patrizia Pepe: Orchestrate Data, Automate the Future

    Marco Ruffa, General Manager @Data Life
    Sandro Fadda, Head of IT @Patrizia Pepe

  • 21.05.2025

    21.05.2025

    03:55 PM - 04:10 PM | e-P Summit Ring, Stazione Leopolda

    Retail Reinvented: How AI Is Redefining the Rules of the Retail

    Valeria Musumeci, Sales Director, @autone
    Matteo Andrea Montanar, Product and Customer Experience Director @autone

  • 21.05.2025

    21.05.2025

    04:15 PM - 04:45 PM | UniCredit Theatre, Stazione Leopolda

    Unicredit Innovation Call 2025

    StartUp - Pitch: Measmerize, Modaresa, Metazoom, Movopack, Peftrust, Tailoor

  • 21.05.2025

    21.05.2025

    04:45 PM - 05:05 PM | UniCredit Theatre, Stazione Leopolda

    Speech curated by ESW

  • 21.05.2025

    21.05.2025

    08:30 PM | Stazione Leopolda

    Gala Dinner

    By invitation only

  • 22.05.2025

    22.05.2025

    09:00 AM - 09:40 AM | Stazione Leopolda

    Registration

  • 22.05.2025

    22.05.2025

    09:40 AM - 10:00 AM | UniCredit Theatre, Stazione Leopolda

    E.Marinella x Shopify: Reimagining Cultural Heritage Through Digital Transformation

    Paolo Picazio, Coutry Manager Italy @Shopify
    Alessandro Marinella, General Manager e Brand Ambassador @E. Marinella
    Andrea Garzilli, Business Development Manager @E. Marinella

  • 22.05.2025

    22.05.2025

    10:00 AM - 10:45 AM | UniCredit Theatre, Stazione Leopolda

    Round Table
    Radical Transparency: Tracing and Communicating the Supply Chain

    Romain Carrere, CEO, Aura Blockchain Consortium
    Paolo Ruffato, Founder & Chief Of Vision di Probeat Agency
    Andrea Rosso, Sustainability Ambassador OTB Group
    moderator Sarah Kent, Chief Sustainability Correspondent @BOF

    This round table will be held in English

  • 22.05.2025

    22.05.2025

    10:45 AM - 11:00 AM | UniCredit Theatre, Stazione Leopolda

    Integration of Smart TAG (QR Code or NFC) and Digital Identity: Simplified Management for the Digital Product Passport

    Pietro Grignaffini, Sales Proposal Engineer RFID @Reca Mainetti
    Giovanni Iachella, Sales Manager RFID @Reca Mainetti
    Giulia Caldon, Business Developer & Sales Manager @EZ Lab - Blockchain Solutions

  • 22.05.2025

    22.05.2025

    11:00 AM - 11:15 AM | UniCredit Theatre, Stazione Leopolda

    A New Era for Fabrics with NAO: The Perfect Fusion of Zero-Cost Innovation and Ultra-Fast Development

    Mr. Qi Zheng, Founder of Shanghai Visual Skeleton Key

  • 22.05.2025

    22.05.2025

    11:15 AM - 11:45 AM | Stazione Leopolda

    Coffee break

  • 22.05.2025

    22.05.2025

    11:45 AM - 12:30 PM | UniCredit Theatre, Stazione Leopolda

    Round Table
    New Retail & E-commerce Evolution:
    Strategies Shaping the Future of Fashion & Luxury

    Fabrizio Viacava, Global Digital Director @Roberto Cavalli
    Giacomo Vicenzi, Omnichannel Director @Santoni
    Giulia Franchini, E-Business Manager @Aquazzura
    Nicola Ferro, eBusiness & Omnichannel Transformation Expert
    m​oderator Ivano Cauli, Chief Innovation Officer @Pitti Immagine

  • 22.05.2025

    22.05.2025

    12:30 PM - 12:45 PM | UniCredit Theatre, Stazione Leopolda

    An Omnichannel View of the Stock, Endless Growth Opportunities for the Brand with OneStock

    Irene Rossetto, International Sales Director @OneStock

  • 22.05.2025

    22.05.2025

    12:30 - 12:45 | e-P Summit Ring, Stazione Leopolda

    MAX: the AI-powered Radar that Maps the Fashion Market to Anticipate Trends - the CoccoleBimbi Case

    Alberto Casu, Marketing Manager @Boraso

  • 22.05.2025

    22.05.2025

    12:50 PM - 01:05 PM | UniCredit Theatre, Stazione Leopolda

    Brembo Solutions: Artificial Intelligence to Preserve Quality While Safeguarding Craftsmanship

    Fabio Menichini, Senior Manager @Brembo Solutions

  • 22.05.2025

    22.05.2025

    12:50 - 13:05 | e-P Summit Ring, Stazione Leopolda

    Traceability: The Future of Fashion

    Francesca Vizioli, Business Development Manager @TextileGenesis

  • 22.05.2025

    22.05.2025

    01:10 PM - 01:25 PM | UniCredit Theatre, Stazione Leopolda

    From the Creative Heart to Global Retail: Technology Reshapes the Future of Fashion

    Vanessa Manzione, Chief Operation Officer ATELIER @Gruppo Zucchetti
    Cristian Fabbri, Account Manager BU ERP @Gruppo Zucchetti

  • 22.05.2025

    22.05.2025

    13:10 - 13:25 | e-P Summit Ring, Stazione Leopolda

    Fashion Ecommerce Without Limits: How to Innovate and Grow in 2025

    Alfredo Esposito, Enterprise Account Executive Italia @BigCommerce
    Aurelio Tonachini, Founder @Mantanera

  • 22.05.2025

    22.05.2025

    01:30 PM - 02:30 PM | Stazione Leopolda

    Lunch

  • 22.05.2025

    22.05.2025

    02:30 PM - 02:45 PM | UniCredit Theatre, Stazione Leopolda

    Mastercard Luxury Insights
    Analysis of Trends and Purchasing Behaviors of the Top 200 Luxury Brands in Italy

    Andrea Calisti, Vice President Retail & Commerce @Mastercard
    Michele Orofino, Director Services Business Development @Mastercard

  • 22.05.2025

    22.05.2025

    02:45 PM - 03:00 PM | UniCredit Theatre, Stazione Leopolda

    Cybersecurity for the Fashion Supply Chain

    Francesco Carioti, Head of Institutional Affairs and External Relations Division @ACN

  • 22.05.2025

    22.05.2025

    03:00 PM - 03:30 PM | UniCredit Theatre, Stazione Leopolda

    Artificial Intelligence in Fashion & Luxury: Insights and Outlook from an Industry Survey

    Rinaldo Rinaldi, Scientific Director @e-P Summit
    Laura Puricelli, Member of the Scientific Committee @e-P Summit

  • 22.05.2025

    22.05.2025

    03:30 PM - 03:40 PM | UniCredit Theatre, Stazione Leopolda

    Final Greetings and Conference Closing