21.05.2025

09:00 AM - 09:30 AM | Stazione Leopolda

Registration

21.05.2025

09:30 AM - 09:40 AM | UniCredit Theatre, Stazione Leopolda

Welcome speeches

Agostino Poletto, General Manager & Chief Marketing Officer @Pitti Immagine
Rinaldo Rinaldi, Scientific Director @e-P Summit

21.05.2025

09:40 AM - 10:00 AM | UniCredit Theatre, Stazione Leopolda

Product at the Core: Accelerated Innovation for an Ever-changing, Creative, Trend-setting Fashion Industry

Doug Tiffan, Worldwide Head Apparel & Fashion Strategy @Amazon Web Services
Silvano Joly, Director and Business Advisor @Deloitte

21.05.2025

10:00 AM - 10:45 AM | UniCredit Theatre, Stazione Leopolda

Round Table
Beyond the Hype of Genai in Fashion & Luxury: Adoption Trends from Manufacturing to Client Experience

Claudio Calabrese, Industrial Engineering Director @Prada Group
Andrea Forni, Global IT & Digital Director @Wolford
Laura Puricelli, Co- founder @Dress For Good
moderator Martino Carrera, Milan Business & Fashion Editor @WWD

21.05.2025

10:45 AM - 11:00 AM | UniCredit Theatre, Stazione Leopolda

The Elegance of (Artificial) Intelligence: Six Use Cases to Really Believe in It

Iacopo Cricelli, CEO @Data Life
Marco Ruffa, General Manager @Data Life

21.05.2025

11:00 AM - 11:15 AM | UniCredit Theatre, Stazione Leopolda

Data in Action: How to Optimize Security and Global Distribution

Roberto Patano, Senior Manager System Engineering @Netapp Italia

21.05.2025

11:15 AM - 11:45 AM | Stazione Leopolda

Coffee break

21.05.2025

11:45 AM - 12:00 PM | UniCredit Theatre, Stazione Leopolda

Digital Sustainability: Technology at the Service of Responsible Fashion - The Miroglio Case

Raffaele Guzzon, Procurement & Sustainability Director @Gruppo Miroglio
Alberto Proverbio, Senior Advisor @Tesisquare & Partner of VPS

21.05.2025

12:00 PM - 12:15 PM | UniCredit Theatre, Stazione Leopolda

Revolutionizing ESG with AI: Real-Time Supply Chain Transparency to Protect the Made in Italy Label and Start the Digital Product Passport Journey

Roman Houlbreque, Director of Partnership @Retraced

21.05.2025

12:15 PM - 12:30 PM | UniCredit Theatre, Stazione Leopolda

Understanding the Real DPP — Insights from Europe, and How Ympact Is Driving the Transition

Massimo Brandellero, CO-Founder and CEO @Ympact
Martina Schiuma, Head of Global Strategy and Partnership @Ympact

21.05.2025

12:15 - 12:30 | e-P Summit Ring, Stazione Leopolda

The Traceability Journey Begins: Lessons Learned by Twinset

Silvia Zaganelli, Strategic Marketing and Business Development Manager @ Twinset
Bruno Mattia, Traceability Expert @TrusTrace

21.05.2025

12:35 PM - 12:50 PM | UniCredit Theatre, Stazione Leopolda

Why Big Brands Choose an Independent Agency. Made in Evolve × Champion – Shopify

Massimo Visioni, Senior Account Executive @Shopify
Gionata Galdenzi, Industry lead fashion & luxury @Retex
Gabriele Barbati, Digital Director @Champion

21.05.2025

12:35 - 12:50 | e-P Summit Ring, Stazione Leopolda

From Chaos to Intelligence: The New Retail Data Mandate

Henri Hicks, Account Executive @NuOrder
Lara Celeste, Account Executive @NuOrder

21.05.2025

01:00 PM - 01:30 PM | UniCredit Theatre, Stazione Leopolda

Unicredit Innovation Call 2025

StartUp - Pitch: Bantoa, CDC Studio, Cloov, Haelixa, Lab-Go, Livetrend

21.05.2025

01:30 PM - 02:30 PM | Stazione Leopolda

Lunch

21.05.2025

02:30 PM - 02:50 PM | UniCredit Theatre, Stazione Leopolda

Merging Offline and Profit Strategies for Sustainable Growth

Giovanna Sclafani, Head of Industry Luxury @Meta
Roberto Tribioli, Head of Industry Fashion, E-commerce & Eyewear @Meta

21.05.2025

02:50 PM - 03:05 PM | UniCredit Theatre, Stazione Leopolda

The Why Behind the Buy: How to Capture Customer Intent and Transform It into Personalized Recommendations with Dressipi

Maurizio Alberti, SVP Revenue Global @ Mapp

21.05.2025

03:05 PM - 03:20 PM | UniCredit Theatre, Stazione Leopolda

Navigating in the AI ​​Era: Perspectives, Recommendations and Use Cases for F&L

Mauro Palmarini, Consulting Director @Sopra Steria Italia
Enrico Cantoni, Retail, Fashion & Luxury and Industry Director @Sopra Steria Group

21.05.2025

03:20 PM - 03:35 PM | UniCredit Theatre, Stazione Leopolda

Empower Your Retail Experience: The Kinetic Atmospheres!

Guido Mengoni, CEO & Partner @Mirror
Fabrizio Piccolini, Executive Creative Director @Mirror

21.05.2025

15:20 - 15:35 | e-P Summit Ring, Stazione Leopolda

AI & GenAI for Retail: from In-store to E-commerce

Luca De Carli, Head of Product @Retlay

21.05.2025

03:35 PM - 03:50 PM | UniCredit Theatre, Stazione Leopolda

Retail Reinvented: How AI Is Redefining the Rules of the Retail

Federico Albini, Country Manager Italy @autone
Lorenzo Perego, Data&Analytics Manager @Roberto Cavalli

21.05.2025

15:35 - 15:50 | e-P Summit Ring, Stazione Leopolda

Traceability: Key Insights and Lessons from Luxury Fashion and Italian Supply Chains

Amit Gautam, Founder & CEO @TextileGenesis

21.05.2025

03:50 PM - 04:20 PM | UniCredit Theatre, Stazione Leopolda

Unicredit Innovation Call 2025

StartUp - Pitch: Measmerize, Modaresa, Metazoom, Movopack, Peftrust, Tailoor

21.05.2025

04:20 PM - 04:40 PM | UniCredit Theatre, Stazione Leopolda

Empowering Luxury Retail: Overcoming US Tariffs and Strengthening Client Partnerships in the Digital Era

Federica Ronchi, Regional Vice President, Sales @ESW
Rinaldo Rinaldi, Scientific Director @e-P Summit

21.05.2025

04:40 PM - 05:00 PM

Networking Exhibitors Area

21.05.2025

08:30 PM | Stazione Leopolda

Gala Dinner

By invitation only

22.05.2025

09:00 AM - 09:40 AM | Stazione Leopolda

Registration

22.05.2025

09:40 AM - 10:00 AM | UniCredit Theatre, Stazione Leopolda

E.Marinella x Shopify: Reimagining Cultural Heritage Through Digital Transformation

Paolo Picazio, Country Manager Italy @Shopify
Alessandro Marinella, General Manager & Brand Ambassador @E. Marinella
Andrea Garzilli, Business Development Manager @E. Marinella

22.05.2025

10:00 AM - 10:45 AM | UniCredit Theatre, Stazione Leopolda

Round Table
Radical Transparency: Tracing and Communicating the Supply Chain

Romain Carrere, CEO, Aura Blockchain Consortium
Paolo Ruffato, Founder & Chief Of Vision di Probeat Agency
Andrea Rosso, Sustainability Ambassador OTB Group
moderator Sarah Kent, Chief Sustainability Correspondent @BOF

This round table will be held in English

22.05.2025

10:45 AM - 11:00 AM | UniCredit Theatre, Stazione Leopolda

Integration of Smart TAG (QR Code or NFC) and Digital Identity: Simplified Management for the Digital Product Passport

Pietro Grignaffini, Sales Proposal Engineer RFID @Reca Mainetti
Giovanni Iachella, Sales Manager RFID @Reca Mainetti
Giulia Caldon, Business Developer & Sales Manager @EZ Lab - Blockchain Solutions

22.05.2025

11:00 AM - 11:15 AM | UniCredit Theatre, Stazione Leopolda

A New Era for Fabrics with NAO: The Perfect Fusion of Zero-Cost Innovation and Ultra-Fast Development

Mr. Qi Zheng, Founder @Shanghai Visual Skeleton Key

22.05.2025

11:15 AM - 11:45 AM | Stazione Leopolda

Coffee break

22.05.2025

11:45 AM - 12:30 PM | UniCredit Theatre, Stazione Leopolda

Round Table
New Retail & E-commerce Evolution:
Strategies Shaping the Future of Fashion & Luxury

Fabrizio Viacava, Global Digital Director @Roberto Cavalli
Giacomo Vicenzi, Omnichannel Director @Santoni
Giulia Franchini, E-Business Manager @Aquazzura
Nicola Ferro, eBusiness & Omnichannel Transformation Expert
m​oderator Ivano Cauli, Chief Innovation Officer @Pitti Immagine

22.05.2025

12:30 PM - 12:45 PM | UniCredit Theatre, Stazione Leopolda

An Omnichannel View of the Stock, Endless Growth Opportunities for the Brand with OneStock

Irene Rossetto, International Sales Director @OneStock

22.05.2025

12:30 - 12:45 | e-P Summit Ring, Stazione Leopolda

MAX: the AI-powered Radar that Maps the Fashion Market to Anticipate Trends - the CoccoleBimbi Case

Alberto Casu, Marketing Manager @Boraso

22.05.2025

12:50 PM - 01:05 PM | UniCredit Theatre, Stazione Leopolda

Data Next x Patrizia Pepe: Orchestrate Data, Automate the Future

Marco Ruffa, General Manager @Data Life
Sandro Fadda, Head of IT @Patrizia Pepe

22.05.2025

12:50 - 13:05 | e-P Summit Ring, Stazione Leopolda

Brembo Solutions: Artificial Intelligence to Preserve Quality While Safeguarding Craftsmanship

Fabio Menichini, Senior Manager @Brembo Solutions

22.05.2025

01:10 PM - 01:25 PM | UniCredit Theatre, Stazione Leopolda

From the Creative Heart to Global Retail: Technology Reshapes the Future of Fashion

Vanessa Manzione, Chief Operation Officer ATELIER @Gruppo Zucchetti
Cristian Fabbri, Account Manager BU ERP @Gruppo Zucchetti

22.05.2025

13:10 - 13:25 | e-P Summit Ring, Stazione Leopolda

Fashion Ecommerce Without Limits: How to Innovate and Grow in 2025

Alfredo Esposito, Enterprise Account Executive Italia @BigCommerce
Aurelio Tonachini, Founder @Mantanera

22.05.2025

01:30 PM - 02:30 PM | Stazione Leopolda

Lunch

22.05.2025

02:30 PM - 02:45 PM | UniCredit Theatre, Stazione Leopolda

Mastercard Luxury Insights
Analysis of Trends and Purchasing Behaviors of the Top 200 Luxury Brands in Italy

Andrea Calisti, Vice President Retail & Commerce @Mastercard
Michele Orofino, Director Services Business Development @Mastercard

22.05.2025

02:45 PM - 03:00 PM | UniCredit Theatre, Stazione Leopolda

Cybersecurity for the Fashion Supply Chain

Francesco Carioti, Head of Institutional Affairs and External Relations Division @ACN

22.05.2025

03:00 PM - 03:30 PM | UniCredit Theatre, Stazione Leopolda

Artificial Intelligence in Fashion & Luxury: Insights and Outlook from an Industry Survey

Rinaldo Rinaldi, Scientific Director @e-P Summit
Laura Puricelli, Member of the Scientific Committee @e-P Summit

22.05.2025

03:30 PM - 03:45 PM | UniCredit Theatre, Stazione Leopolda

AI Revolution: at Pitti Immagine we Transform Data into Value and Connections

Ivano Cauli, Chief Innovation Officer @Pitti Immagine
Niccolò Feroci, Data Analyst @Pitti Immagine

22.05.2025

03:45 PM - 03:55 PM | UniCredit Theatre, Stazione Leopolda

Final Greetings and Conference Closing