Nearly 50% of cashmere, organic cotton, and other premium fibers sold in Europe are counterfeit, despite being covered by global standards and certifications. At Haelixa, we provide a DNA-based traceability solution that empowers brands to verify material authenticity, track product origins, and ensure full supply chain transparency. Founded in 2016 as a spin-off of ETH Zürich, is transforming product traceability with innovative DNA marking technology. Global brands trust Haelixa to ensure large-scale authenticity verification. C&A, one of Europe’s largest fashion retailers, has already traced over 16,800 tons of organic cotton using our technology. Every product tells a story - we ensure yours is verified.