The Innovation Call by Pitti Immagine and UniCredit
presented its awards
Edition 2024
il primo e-P Summit Innovation Award va a ZeroW mentre il supporto di UniCredit Start Lab va a Cloov
The first day of e-P Summit – Pitti Immagine's event dedicated to promoting and spreading digital innovations for the fashion and luxury system— ended at the Stazione Leopolda with the Gala Dinner and the award ceremony for the Innovation Call, promoted by Pitti Immagine and UniCredit: the e-P Summit Innovation Award (5,000 euros) and the support from the UniCredit Start Lab business platform.

The Summit's Scientific Committee had selected eight proposals from as many fashion tech startups, ranging from virtual fitting to chatbots, from NFTs to rental platforms or reuse options for waste materials, and more. The selected startups are Arxy, Brandplane, Cloov, FashionChain,, Proke, WeWear, and ZeroW.

The winner of the e-P Summit Innovation Award is ZeroW, an Italian company. ZeroW is a B2B platform that allows fashion producers to sell, donate, and recycle excess materials and waste to sector brands, measuring and reducing their environmental impact.

Cloov, another Italian company, will receive support from UniCredit Start Lab. Cloov has developed a SaaS (Software-as-a-service) solution that promotes circularity. It allows brands and retailers to launch a branded rental and second-hand sales platform to optimize the value of unsold stock, returns, or defective items.
We are delighted to have actively participated in the Innovation Call, reaffirming the bank's commitment to the development of innovative entrepreneurial ideas and its role as a constructive partner of Pitti Immagine. We are proud to have created a significant opportunity for the new generation of fashion made in Italy, which we are determined to support through the expertise of UniCredit Start Lab, a platform through which we have been offering structured support to innovation and new technologies since 2014. We are convinced that they are essential levers for accelerating sustainability processes, capable of speeding up the transition to benefit the competitiveness of companies. UniCredit can also accompany the growth of the production system on this journey.

— Giusy Stanziola, Start Lab & Development Programs at UniCredit

The main opportunity offered by the Call and the final discussion to all finalists precisely in the chance for startups to present these solutions to a highly qualified audience, both operationally and theoretically: high-tech, logistics, commercial, and retail managers of major fashion and luxury companies, university researchers, accelerators and public-private incubators, journalists, and science communicators. The Innovation Call and its associated awards align with the objectives of the Summit and our partner UniCredit: digital innovation, new generations, sustainability.

— Raffaello Napoleone e Rinaldo Rinaldi, CEO of Pitti Immagine, Scientific Director of the Summit