04.05.2022
03:30 PM - 04:00 PM | Stazione Leopolda
A partnership in the name of sustainability: K3-Wuerth Phoenix and the Bradshaw Taylor case
Roman Jakob Clara – ERP Business Unit Manager Würth Phoenix
Marco Vergani – Chief Executive Officer, K3 Business Technologies
Paddy Devlin - Head of Business Technology, Bradshaw Taylor
Bradshaw Taylor is an outdoor and lifestyle organisation that has taken numerous retail brands to market throughout the UK, Europe, USA and Canada. As a family-run business established 25 years ago, it has since grown with the acquisition of multiple, respected brands in apparel, footwear and outdoor equipment.
However, the brands under the Bradshaw Taylor umbrella operated independently with their own business and finance functions. Thus, the business sought a solution that could unify the brands and reduce time spent having to manually consolidate data across the nine brands since the existing systems were still disparate and unconnected.
“The IT systems of each brand were outdated and required upgrading,” said Paddy Devlin, Head of Business Technology at Bradshaw Taylor. “This was the right time to re-engineer our business so that we could deliver a centralised, best practice solution to drive growth.
“With Xpedition (a K3 partner), we have digitally transformed and re-engineered the way we run our outdoor fashion business brands. The templated rollout process means we are now able to get our brands to market much quicker.”
