The 8 Fashion Tech Startups of the Innovation Call 2024
Edition 2024
We are thrilled to announce the 8 fashion tech startups selected by the Scientific Committee of e-P Summit for the second edition of the Innovation Call, organized in collaboration with UniCredit: Arxy, Brandplane, Cloov, FashionChain,, Proke, WeWear e ZeroW.

On April 9 and 10, at the Stazione Leopolda in Florence, all eight will have the chance to showcase their innovative solutions - from virtual fitting to chatbots, from NFTs to rental platforms or reuse options for waste materials, up to content marketing - to the Summit audience and compete for the "e-P Summit Innovation Award," which offers a prize of €5,000. Plus, among these, UniCredit will choose one to access the support activities offered by the "UniCredit Start Lab" business platform.
Our support for the Innovation Call dedicated to fashion tech startups, confirms the bank's commitment to the development of innovative entrepreneurial ideas and its role as a proactive partner of Pitti Immagine. This synergy creates a significant opportunity for the new generation of Made in Italy fashion, which we are determined to support also through the expertise of the UniCredit Start Lab, the platform through which, since 2014, we have offered structured support to innovation and new technologies. To date, we have evaluated about 8,000 innovative startups and 560 of them - including 150 from the Innovative Made in Italy sector, which includes Fashion - have been supported in their growth, increasing their business opportunities, managerial development, and market strength.

— Francesca Perrone, Head of ESG & Start Lab Italy at UniCredit

Here's more on the products and services offered by the selected startups:
ARXY (Luxembourg)
The first fully immersive and interactive showroom. Utilizing high-definition texturing technology, Arxy's platform produces hyper-realistic digital fashion visuals that allow users to interact with the products down to the smallest details.

A B2B SaaS platform that provides businesses of any size with complete support for their content marketing activities: from strategy creation to content aggregation, management, and distribution, through to analysis and reporting.

CLOOV (Italia)
Cloov has developed a SaaS solution that promotes circularity by enabling brands and retailers to launch a branded rental and second-hand sales platform to optimize the value of unsold inventory, returns, or faulty items.

FASHIONCHAIN (United Kingdom)
The first archive for luxury content related to the history of fashion: real-world valuable objects or assets - such as sketches, photos, magazine covers, interviews, videos, and more - become collectible NFTs in the digital world.

INDIGO.AI (Italia)
A no-code platform that enables businesses to easily generate chatbots that listen, write, and learn like humans in more than 120 languages to enhance customer experience, make processes more efficient, and increase sales.

PROKE (Italia)
A remote measurement service for creating custom-tailored clothing. Through a suit and an app, Proke ensures precise and consistent measurements that can be used to automatically adjust patterns in CAD.

WEWEAR (Italia)
A virtual fitting tool, from size recommendation to virtual try-on, up to the creation of a full-body 3D avatar of the consumer in-store or online, to reduce returns, enhance customer experience, and increase brand loyalty.

ZEROW (Italia)
A B2B platform that allows fashion manufacturers to sell, donate, and recycle excess materials and waste to industry brands, measuring and reducing their environmental impact.