Press, PR agencies, advertising

To get your digital version pass on your smartphone or tablet with fast-tracking into the show, download PITTISMART free of charge from Apple Store and Google Play Store. 
 
You need to fill in the application form here and once you receive confirmation of your accreditation, use the same username and password to enter PITTISMART, click on the pass function (the symbol top right on the screen) and after a few moments you will find the tag for your PittiTicket. All you need to do then is show this to the scanners at the show entrances.
 
Alternatively, access MyPitti to fill in an application form and pick up your pass in person at the Press Registration desk at the entrance of the fair.

To access the fair you must have a letter of appointment on your newspaper's headed notepaper or on that of the newspaper you collaborate with or on that of an exhibitor at the fair. Without this document, you will not be accredited. 
You must fill in the application form for every edition (username and password are personal). 
You need to fill in the application form here and once you receive confirmation of your accreditation, use the same username and password to enter PITTISMART, click on the pass function (the symbol top right on the screen) and after a few moments you will find the tag for your PittiCard. All you need to do then is show this to the scanners at the show entrances with priority access.
 
Alternatively, access to MyPitti to fill in an application form and pick up your pass in person at the Press Registration desk in the Medici Pavilion.

In order to have the access to the fair, we need to receive a letter of assignment on headed paper of the media agency or newspaper;
Please check if your data are correct login in the MyPitti. If you have not a personal username and password click here
Online registration will guarantee you the inclusion in our database to quicken your access to the fair. You can collect your pass directly at the Press Desk in fair.

To register to the exhibition, please send an email to pittimmagine.mi@pittimmagine.com.



In relation to Article 24 of the Municipal Regulations on the welfare of animals (resolution CC 285/1999), note that dogs are not permitted to enter the Pitti Immagine trade shows.
 
Our trade shows are not public in nature and, therefore, the provision referred to is not applicable.
Naturally, there is free access to animals working in the security field and to animals assisting people with disability.
 
Note also that it is strictly prohibited for animals to enter both on the set-up days as well as on the days of the exhibition itself, with the exception of guide dogs for the visually impaired that are permitted to enter the exhibition (in compliance with the laws in force) as they perform their work duties.

To enter the fair you need to show at least one of the following documents: 
- letter of appointment on the newspaper’s headed notepaper,
- a copy of one of your published articles,
- colophon of the newspaper including your name,
- a link to your blog or link to the post about the fair
It is not sufficient to show your press pass.
Once your registration is accepted you will receive your username and password to access your MyPitti and fill in the application form.
 
Click here to make a new registration. 

To register you must have a letter of appointment on your newspaper's headed notepaper or on that of the newspaper you collaborate with or on that of an exhibitor at the fair. Without this document, you will not be accredited. 
 
Once your registration is accepted you will receive your username and password to access your MyPitti and fill in the application form.
 
Click here to make a new registration 

Online registration means you are entered in our database, which speeds up your access to the fair, at the Press Registration desk 
You must present a letter of appointment on the newspaper or advertising agency's headed notepaper. Check if the details you entered are correct by logging into the MyPitti reserved access section with your username and password. If you don’t have your login details yet, click here

If you have a client at the fair, you have to proceed in MyPitti with a new PR registration, attaching a letter of assignment on the exhibitor’s headed notepaper. Once your new registration is validated, you will receive confirmation of your username and password. At this point, the exhibitor can indicate the name of your PR agency/company (in the case of in-house press office) in the Exhibitor Extranet section, and you will then be able to fill in the application form, without having to attach the letter once again.

Please click here for your new registration